THE CONCEPT OF OUR “RETAILORING”
“Retailoring” – With the increasing influx of e-commerce into the
retail landscape, modern day retailing has become more competitive, more
immediate and certainly more challenging to operate, sustain and grow than in
any time in our past. Our retailers have the world at their door; expanded
markets mean greater exposure, expansive sales channels, and competitive
distribution models. It has also created stiff competition from competitors who
are faceless yet very often fearless. Even for those retailers with little or
no online presence, one can be certain a competitor is targeting their
customers.
How can store front merchants become proactive
to now develop a business that thrives and grows in a “Main Street” environment
while developing a strong, impactful online presence and open their markets to not
only the Ottawa consumer but to consumers regardless of location? How can one change a physical retail
location and appearance to influence
customers to stay longer and to buy more? How does a retailer benefit
from the traffic and consumer behaviours that are being sought after with the
help of their local BIA? In retail neighbourhoods, the right retailoring blend
can produce immediate and sustainable results. Influential customer centric
staging in retail contributes to increased traffic flow and a more engaged
client base; one that is more readily positioned to be retained as a long term
customer. More customers, increased
sales and an interesting, engaging atmosphere for employees will further
develop a merchant district that delivers customer excellence from the store
floor to the street and into the online world.
A mindset change. Engage, acquire, retain. Service is more than a smile. Smarter
environments - savvy consumers. Store floor to world stage. Movement – non
static. Progressive – Proactive - Profitable
This is our
retailoring.
In need of some assistance? Looking at how you are to survive let alone thrive in today's marketplace...?
